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Transform HCP and NPI lists into activation-ready audiences for Google Customer Match.

Throtle helps healthcare marketers prepare and onboard client-provided HCP data for activation across Google channels, including Gmail, Search, Shopping, and YouTube.

Throtle takes a client-provided HCP/NPI list, converts it into HEMs and hashed PII, and uploads the audience into the client’s Google Customer Match seat.

What This Enables

  • Activation-ready HCP audiences in Google Customer Match

  • Reach across Gmail, Search, Shopping, and YouTube

  • Better use of existing HCP data

  • More precise audience targeting