►︎ SOLUTIONS / EXPOSURE LOGS

Gain clarity and control over your campaign performance.

Move beyond surface-level reporting and gain deeper insight into how audiences interact with media across channels and devices.

Throtle’s customizable exposure log data provides a detailed, identity-resolved view of media activity across platforms. By transforming fragmented log files into structured, identity-linked records, marketers gain the transparency needed to validate performance, analyze engagement, and power advanced attribution models.

Validate campaign delivery and performance across platforms

Connect media exposures to downstream actions and measurable outcomes

Improve cross-channel attribution and analytics

Integrate exposure data with CRM and customer intelligence systems

Capture granular records of media interactions.

Exposure log datasets may include a variety of interaction records, such as:

  • Impressions: Ad delivery events across display, video, and connected TV

  • Clicks: Direct engagement with advertisements

  • Conversions: Post-exposure actions and measurable outcomes

  • Video Events: Playback interactions such as start, completion, or quartile views

While the format and structure of log data varies by platform, sometimes delivered as a single file or segmented by exposure type, Throtle standardizes and enriches these datasets so they can be consistently analyzed and activated

Identity-based log resolution

Exposure logs often contain platform-specific identifiers that are difficult to analyze across channels. Throtle resolves these identifiers to persistent identity through our graph.

Common log match keys include:

  • Cookies (often listed as a platform ID)

  • Mobile Advertising IDs (MAIDs) such as device IDs

  • UID2 identifiers

  • IP addresses

Throtle matches these identifiers against our identity graph to determine the corresponding Throtle Identity (TID).