►︎ SOLUTIONS / CROSSWALKS

The identity layer that connects your healthcare data ecosystem.

A deterministic, privacy-forward identity linkage across disparate datasets, creating a harmonized framework.

Healthcare marketers operate across CRM systems, HCP and patient data, programmatic platforms, social channels, CTV, sales data, and enterprise analytics environments. Many organizations have invested in CDPs and cloud-based data warehouses to centralize intelligence, but centralization alone does not create clarity.

When data remains disconnected at the identity level, systems operate in parallel rather than in sync. Crosswalks solve this.

Crosswalks do not replace your infrastructure, it powers it.

Throtle enables deterministic, privacy-forward identity linkage across disparate datasets, creating a harmonized framework that connects:

  • Exposure and engagement signals

  • CRM records

  • Identifiers

  • Performance data to a persistent identity key

Turning disconnected systems into a unified ecosystem.

This unified layer allows your CDP, data warehouse, and analytics tools to function as an integrated ecosystem. The result is clearer measurement, stronger audience activation, faster time-to-insight, and more confident decision-making across teams.

And through a graph license, Throtle can also help fill in the gaps within your existing data, enriching fragmented records, validating identifiers, and strengthening match rates, so your internal infrastructure is not only connected, but complete.