►︎ SOLUTIONS / CONSUMER GRAPH

A complete view of healthcare consumers, built on identity.

Throtle’s Consumer Identity Graph connects fragmented identifiers across devices, channels, and households to create a unified, privacy-compliant view of healthcare consumers. License identity-enriched intelligence to strengthen audience creation, activation, and measurement.

Healthcare marketers operate across fragmented systems where CRM, media, and analytics data rarely connect at the identity level. As patients move, devices change, and identifiers decay, visibility quickly breaks down.

Throtle’s Consumer Identity Graph restores that clarity by connecting anonymized consumer intelligence across identifiers, devices, and touchpoints to create a unified, privacy-compliant view of individuals and households. The result is stronger targeting, clearer measurement, and more effective omnichannel engagement.

Connect consumer identifiers across online and offline environments.

Without a strong identity foundation, healthcare marketing suffers from declining match rates, incomplete audience profiles, and inconsistent cross-channel measurement. Throtle solves these challenges by linking the identifiers that represent each consumer across the ecosystem.

Improve attribution and analytics by linking exposure, engagement, and outcomes at the identity level.

Expand reach and activation with higher match rates across platforms and marketing systems.

Reduce waste from decayed identifiers through continuous validation and data refresh.

Curated identity intelligence you can rely on.

Throtle assembles and validates identity records using deterministic linkage, multi-source corroboration, and continuous data updates within a privacy-compliant framework. Each record is anchored by persistent individual and household-level Throtle IDs, creating a durable identity key that connects identifiers across online and offline environments.

This identity infrastructure enables organizations to:

  • Enrich internal CRM and first-party datasets

  • Improve match rates across activation platforms

  • Restore linkages between fragmented identifiers

  • Support advanced analytics and audience modeling

  • Maintain cross-device continuity across the consumer journey

Throtle’s Consumer Data Licensing provides direct access to the identity-enriched attributes within our Consumer Identity Graph, allowing organizations to expand, validate, and activate their internal datasets.

Through licensing agreements, healthcare marketers can integrate identity intelligence directly into their own data environments to power audience creation, analytics, activation, and measurement.

Rich consumer data available through graph licensing.

250M+

Million Consumers

2.1B+

Billion Emails

1.1B+

Billion MAIDs

150+

Over 150 attributes

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Enterprise access to identity enriched consumer intelligence.

Throtle’s Consumer Identity Graph can be licensed directly by organizations seeking greater control over their identity infrastructure and analytics environment. Our licensing model provides enterprise access to identity enriched consumer intelligence while maintaining strict privacy protections and governance standards.

Licensing includes:

  • Unlimited access agreements for internal enterprise use

  • Flexible delivery formats including batch, API, and secure transfer

  • Annual contracts aligned to enterprise governance models

  • Continuous refreshes to prevent data decay

  • Full compliance and privacy-forward data protections