►︎ SOLUTIONS / CTV/Linear ONBOARDINGActivate HCP and consumer audiences across CTV and linear TV.
Reach healthcare professionals and consumers across premium video environments with Throtle’s healthcare-focused CTV and linear onboarding solution.
As audiences continue to shift across streaming, connected TV, addressable TV, and linear environments, healthcare marketers need a smarter way to connect their most valuable data to video activation channels. But HCP and consumer records often live in fragmented systems, making it difficult to translate CRM files, NPI records, household data, and digital identifiers into scalable, addressable TV audiences.
Throtle helps organizations transform healthcare data into privacy-compliant audiences that can be activated across CTV, addressable TV, and linear media environments.
Bring healthcare audience precision to premium video.
CTV and linear activation require a strong identity foundation. Unlike traditional digital channels, video environments often rely on household-level, device-level, and platform-specific signals to enable audience targeting and measurement. Throtle connects healthcare data to the identity attributes needed to support more precise audience activation across these environments.
With Throtle, organizations can:
Activate audiences across CTV, addressable TV, and linear environments
Extend healthcare audiences into premium video channels
Improve reach across streaming, connected TV, and addressable media platforms
Support household-level audience activation for more complete engagement
Reduce media waste by improving audience accuracy and suppressing non-target segments
Strengthen campaign measurement through persistent identity linkages
Maintain privacy-conscious workflows designed for healthcare data
CTV and linear onboarding built for healthcare audience activation.
Healthcare video activation requires more than simply matching a list to a media platform. HCP and consumer audiences must be cleaned, validated, resolved, and connected to the identifiers used across CTV, addressable TV, and linear environments.
Our framework includes:
Data hygiene and quality controls, including de-duplication, normalization, auditing, and validation
Deterministic identity resolution for both HCP and consumer audiences
NPI-based linkage to connect HCP records to digital and household-level identifiers
Consumer identity linkage across hashed emails, household IDs, mobile IDs, and connected device signals
Secure onboarding workflows with strict access controls and privacy-safe processing
Activation pathways across CTV, addressable TV, streaming, and linear media environments
Household-level identity resolution to support video targeting and measurement
By connecting healthcare data to the identity signals used across video platforms, Throtle helps marketers bring greater precision, scale, and accountability to CTV and linear campaigns.
