►︎ SOLUTIONS / HCP GRAPH

A unified identity foundation for reaching healthcare professionals.

Built on deterministic NPI intelligence, Throtle’s HCP Identity Graph connects professional records to validated digital identifiers, giving healthcare marketers the precision needed to activate, measure, and optimize HCP engagement across channels.

Healthcare professional identity is fragmented across CRM systems, NPI registries, claims data, sales platforms, and media engagement logs, with few reliable connections between clinical records and digital identifiers.

Throtle’s HCP Identity Graph bridges the offline clinical world with digital engagement channels. Built on deterministic, NPI-anchored intelligence, it connects professional identities to validated digital identifiers, enabling precise targeting, scalable activation, and confident cross-channel measurement.

Built specifically for HCP identity.

Unlike generic identity providers, Throtle’s graph was designed for the complexity of healthcare.

By leveraging the National Provider Identifier (NPI) alongside validated professional data and digital identifiers, we create unified HCP profiles that enable meaningful segmentation and precision activation across digital channels.

Our graph connects clinical, professional, and digital engagement signals so manufacturers and agencies can reach healthcare professionals with confidence wherever they interact online.

What’s inside the HCP Identity Graph?

Throtle’s HCP Identity Graph delivers enriched professional identity intelligence that supports commercial, analytics, and marketing strategies.

The graph contains validated attributes, including:

  • Name

  • Specialty and subspecialty

  • National Provider Identifier (NPI)

  • Gender

  • Behavioral and engagement signals

  • Mobile Advertising IDs (MAIDs)

  • Digital platform identifiers

These attributes create comprehensive HCP identity profiles that support segmentation, activation, and measurement across modern healthcare marketing ecosystems.

Extensive deterministic coverage across healthcare professional and digital identifiers.

3.1M+

Million HCP Emails

1.3M+

Million HCPs with cookie identifiers

2.8M+

Million HCPs with IP / MAID connectivity

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Built for enterprise healthcare governance.

Managing consented and sensitive healthcare information requires rigorous security and compliance frameworks. These safeguards ensure that identity intelligence is handled with the transparency, security, and governance required in healthcare marketing.

Throtle’s HCP identity infrastructure is designed for enterprise healthcare environments and includes:

  • Secure encrypted data transfers

  • In-house data management with controlled access

  • Two-factor authentication

  • Advanced encryption and threat monitoring

  • HIPAA-compliant data destruction standards

License the identity layer that powers precision HCP engagement.

Throtle offers flexible HCP Data Licensing that allows manufacturers, platforms, and analytics partners to integrate deterministic HCP identity intelligence directly into their internal environments. Rather than relying solely on external activation partners, organizations can license the identity graph to power internal commercial, marketing, and analytics workflows.

Licensed identity intelligence enables teams to:

  • Build internal HCP identity infrastructure

  • Improve match rates across activation platforms

  • Power internal audience strategies

  • Connect marketing exposure with CRM engagement data

  • Strengthen internal measurement frameworks

Daily data refresh cycles

Monthly full graph rebuilds

Multi-source identity validation

Ongoing identifier decay management