►︎ SOLUTIONS / ONBOARDING

Seamlessly onboard and activate your data.

Reach and scale your healthcare professional (HCP) and consumer audiences with the industry’s most trusted healthcare-focused onboarding solution. Throtle helps organizations transform fragmented healthcare data into privacy-compliant, addressable audiences that can be activated across today’s most important marketing channels.

Black and white photo of a male doctor with a stethoscope around his neck, smiling, standing in front of a window.

Our onboarding process organizes, validates, and enhances healthcare data from both online and offline sources, linking CRM records, NPI, digital identifiers, and engagement data to persistent identity frameworks. The result is a unified foundation for activating precise audiences across programmatic media, social platforms, connected TV (CTV), and other digital destinations.

With Throtle, healthcare marketers can confidently activate their most valuable data assets to drive meaningful engagement and measurable performance.

Deploy more relevant, high-impact marketing campaigns.

Throtle’s onboarding methodologies combine advanced identity resolution, deterministic matching, and rigorous data governance to ensure your audiences are activated with precision and confidence. We enable privacy-safe marketing across your most valuable audiences, channels, and devices, delivering the transparency, match quality, and scalability expected.

With Throtle, brands can:

  • Increase efficiency by improving match rates and reducing wasted media spend

  • Improve transparency with clearer insight into data quality and activation performance

  • Enhance personalization through more accurate identity connections across channels

  • Extend audience reach by connecting offline records with digital identifiers

  • Maintain compliance with strict privacy and governance standards designed for healthcare data

Black and white photo of a male doctor wearing glasses, a white coat, and a stethoscope around his neck, standing with arms crossed in a clinical setting.

Privacy-first onboarding for sensitive healthcare data.

Healthcare data requires a higher standard of care. Throtle’s onboarding infrastructure is designed specifically to support sensitive healthcare information while maintaining strict compliance and data governance.

Our framework includes:

  • Rigorous data hygiene and quality controls, including de-duplication, normalization, auditing, and validation

  • Secure and compliant onboarding workflows with strict access controls and privacy-safe processing

  • Deterministic identity matching across devices, channels, and environments

  • Expanded digital reach by linking previously fragmented identifiers across web, mobile, and household environments

  • A broad activation ecosystem, connecting audiences to leading DSPs, ad platforms, and marketing environments

By maintaining a high standard of data integrity and privacy protection, Throtle helps organizations confidently activate healthcare audiences while protecting sensitive information.

A digital illustration with a blue circle in the center labeled Throtle and five surrounding icons representing cybersecurity, computer security, data security, database security, and privacy.

Healthcare data is constantly evolving. Behaviors shift, and digital identifiers decay over time. Without ongoing maintenance, even the highest-quality datasets can quickly lose accuracy.

Throtle addresses this challenge through continuous re-onboarding, an ongoing process that refreshes and refines matched identity data to maintain accuracy over time. Through regular validation and identity updates, re-onboarding ensures your audiences remain aligned with the most current information available.

The power of re-onboarding: Data that stays current

Icon of a chat bubble with a smartphone

Maintain accurate identity connections across campaigns

A black and white icon of two puzzle pieces fitting together

Preserve match rates as identifiers evolve

Close-up of a speedometer gauge in vehicles or machinery

Improve long term campaign performance and attribution

A black and white illustration of a trash can with a lattice pattern

Reduce wasted spend caused by outdated data