Throtle's Identity Insights Blog is the best source to learn about identity, data best practices, trends and the strategies shaping today’s digital world.
Powering the Next Generation of Audience Targeting, Activation and Measurement
HealthVerity and Throtle recently hosted a webinar to discuss a solution that meets these challenges by giving unfettered access to the data you need, with greater transparency and flexibility. If you missed the webinar, here’s a recap.
Unlocking the Power of Data Activation for Healthcare Advertising on Social Media
As the healthcare industry continues to embrace digital transformation, marketers are seeking more ways to reach and engage with their audiences. With the rise of social media as a primary communication channel, healthcare marketers and advertisers are increasingly leveraging both 1st and 3rd party data to activate personalized, targeted advertising strategies.
Digital Health Coalition Short Take with Mark Bard and Chris Neuner
Mark Bard of DHC is joined by Chris Neuner from Throtle, a company specializing in identity resolution for healthcare. Throtle aims to unify various digital identifiers (like cookies and IP addresses) to create a comprehensive and privacy-compliant digital identity.
Mastering Healthcare Identity Ebook
When communicating with healthcare audiences, the need for precision, personalization and meaningful engagement has never been more critical. At the forefront of the data revolution is identity resolution.
Questions You Should Ask Potential Identity Partners
Selecting the right identity partner is crucial for healthcare marketers and brands aiming to enhance security, streamline user experiences, and comply with regulatory standards. Choosing an identity partner goes beyond basic credentials; it requires a thorough evaluation to ensure a perfect fit for your company's unique needs.
Why Choose Throtle as Your Dedicated Healthcare Identity Provider
In the rapidly evolving healthcare industry, Throtle stands at the forefront of healthcare identity, offering unparalleled expertise and innovative solutions tailored to the unique challenges of this sector.
Your Ultimate Checklist for Identity Partnership Success
Accurately identifying and understanding your audience is paramount for effective marketing and engagement strategies. An identity resolution partner can bridge the gap by consolidating fragmented data into cohesive and actionable profiles. This checklist aims to guide you through the essential capabilities to look for in a potential partner.
Google's Reversal on Cookie Deprecation: What's Next?
This week, Google announced that it will abandon its plans to phase out third-party cookies. This announcement undoubtedly has significant implications for the industry.
Importance of the Data Onboarder in Healthcare
In the evolving landscape of healthcare data management, the role of a data onboarder is often underestimated. A dedicated data onboarder is indispensable for ensuring data integrity, optimizing business strategies, and achieving superior results.
Data Practices: Adapting to Data Minimization Regulatory Changes
With the introduction of stringent data minimization regulations, organizations must adapt to ensure compliance while maintaining trust and transparency. These regulations aim to protect individual privacy by limiting the amount of personal data collected, stored, and processed.
Why Healthcare Data Onboarding is Unlike Any Other
Effective onboarding of third-party data has become a cornerstone for healthcare marketers. The process of organizing, enhancing, and activating data from various online and offline sources is crucial for creating personalized and impactful marketing campaigns.
Unlocking the Power of a Healthcare Providers' Identity Graph: A Game Changer for Healthcare Marketing
Given the high demand for data-driven approaches, healthcare marketers are turning to sophisticated tools to gain deeper insights and deliver more targeted and personalized messages. One of the most powerful tools in this arsenal is the Healthcare Providers' Identity Graph.
Why Match Rates Really Matter in Healthcare Marketing
In today's data-driven pharmaceutical and healthcare marketing landscape, the ability to accurately match and manage data across multiple channels is paramount. This capability hinges on a concept known as "match rates," a critical metric in identity resolution and data onboarding.
Accuracy vs. Scale in Healthcare Data Marketing: Why Accuracy Matters Most
As healthcare marketers strive to reach larger audiences, it's tempting to choose identity providers who promise bigger numbers through scaled data. However, this approach often sacrifices accuracy, leading to less effective campaigns and wasted resources.
Navigating Compliance and Innovation: The Importance of Flexibility in Data Systems
In an age where data is as valuable as currency, the ability for data companies to manage and manipulate this asset with agility and precision is crucial. This is especially pertinent in the healthcare industry, where the integrity and flexibility of data management systems directly impact privacy, and regulatory compliance.
Why Prep for Cookieless Despite the Google Delay
Recently, Google announced a delay in phasing out third-party cookies, but make no mistake—the end of the traditional cookie lifecycle is inevitable. This shift prompts an urgent need for businesses and marketers to adapt to a cookieless world.
Throtle’s Position on Google's Updated Timeline for the Deprecation of Third-Party Cookies in Chrome
Throtle acknowledges Google’s recent announcement to delay the deprecation of third-party cookies in Chrome until early 2025. Originally scheduled for the second half of 2024, this extension provides additional time for the industry to adjust and innovate.
Health Care Cybersecurity Improvement Act: Relevance for Pharma and Identity
Today, digital advancements are intertwined with every facet of our daily lives. Given the dynamic, fast-changing environment, the healthcare industry stands at a crucial intersection of technology and patient care.
5 Health Data Privacy Myths Debunked
Understanding and adhering to privacy laws is essential when managing sensitive consumer data, but too often misconceptions influence data privacy strategies. These health data privacy myths can lead to noncompliance and missed opportunities.
Embracing Healthcare’s Future: How CTV Advertising Shines in a Cookieless World
There’s a reason why CTV advertising is getting so much attention in 2024: it provides a powerful advertising opportunity that has only increased in importance related to the demise of third-party cookies.