Unlocking the Power of Zero-Party Data in Healthcare Marketing: A Perspective from an Identity Resolution Provider
By leveraging zero-party data alongside robust identity practices, healthcare marketers can create more meaningful, relevant, and trust-driven interactions, ultimately leading to improved outcomes and stronger brand loyalty.
Accuracy vs. Scale in Healthcare Data Marketing: Why Accuracy Matters Most
As healthcare marketers strive to reach larger audiences, it's tempting to choose identity providers who promise bigger numbers through scaled data. However, this approach often sacrifices accuracy, leading to less effective campaigns and wasted resources.