Top Trends in Identity Resolution for Health Marketing in 2026

Written By Jessica Paviluk

2026 is set to be a defining year for identity in healthcare marketing.

More privacy expectations. More fragmented signals. More pressure for accuracy and measurable outcomes.

To help teams navigate this moment, we created Top Trends in Identity Resolution for Health Marketing in 2026—a clear view of what’s changing and what healthcare marketers need to prepare for.

You’ll uncover insights on:

  • The move toward non-persistent, consented identity models

  • The growing role of real-time identity in patient and HCP engagement

  • The future of privacy-enhanced measurement

  • How data, platforms, and partnerships are evolving

Download now →
Jessica Paviluk
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