Throtle announces the launch of Ignition: Healthcare’s first and only identity platform

March 12, 2025: Red Bank, NJ – Throtle, healthcare’s only dedicated identity resolution provider, is excited to announce the official launch of Ignition, healthcare’s first and only identity platform. This breakthrough platform is a pivotal step toward establishing a unified common currency for healthcare identity, setting a new standard for seamless campaign execution and measurement.

Ignition is a revolutionary self-service tool designed to unify, manage, and activate data across various channels and devices. Powered by Throtle’s unparalleled healthcare identity graphs, the platform offers agencies, data providers, and brands an automated system to run highly targeted campaigns and create personalized customer experiences.

 Key benefits of Ignition include:

  • Automation: Streamlined onboarding and measurement processes enhance operational efficiency for all users.

  • Self-Service Capabilities: Agencies and brands can independently access and manage data, optimizing their strategies.

  • Direct Customer Access: Data providers can connect their datasets directly with customers and destinations, streamlining audience delivery.

  • High-Volume Activation Connections: Integration with multiple destinations allows for quick responses to omnichannel marketing needs.

  • Powered by the Throtle Healthcare and Consumer ID Graphs: Ensures unparalleled accuracy and reach across healthcare provider and consumer audiences.

  • Privacy and Security: Built with healthcare’s stringent privacy requirements in mind, Ignition ensures all data remains secure and compliant with industry regulations.

“Ignition is more than a platform—it’s a movement toward unifying the healthcare industry around a single source of truth for identity,” said Chris Neuner, President of Throtle. “By providing the automation and intelligence needed for effective audience activation, Ignition empowers marketers to deliver meaningful, measurable impact across the programmatic ecosystem.”

To learn more about Ignition or to request early access, visit throtle.io/ignition.