Red Bank, NJ — Throtle, the leader in identity resolution for healthcare marketers, is proud to announce a new integration with Kargo, the leading creative optimization platform. This collaboration is designed to elevate healthcare campaign performance through more precise HCP targeting, high-impact creative executions, and robust reporting solutions.

Kargo will leverage Throtle’s industry-leading, privacy-safe Physician-Level Data (PLD) offering to power its activation and measurement strategies across the open web and CTV. With Throtle’s expansive HCP dataset, Kargo can now deliver optimized, data-driven media experiences tailored to healthcare brands.

“Our goal is to give healthcare marketers the tools they need to reach the right HCPs with meaningful accuracy and impactful creative experiences,” said Jason Lotkowictz, Head of Life Science Sales, Kargo. “Throtle’s PLD-backed identity graph and activation capabilities make them an ideal partner to combine precise targeting with Kargo’s high-impact creative across screens, unlocking both performance and actionable insights for our clients.”

 Through this integration, healthcare advertisers using Kargo will benefit from:

• Smarter HCP Targeting: Reach verified physicians and specialists across mobile web with enhanced accuracy.

• Improved Activation: Use Throtle’s data signals to streamline delivery across channels.

• Robust Reporting: Gain visibility into performance tied directly to HCP engagement.

• Impactful Creative: Kargo high-impact creative drives 2X attention, 2X brand lift and 50% higher purchase intent compared to standard banners.

“Collaborating with Kargo furthers our mission to provide healthcare marketers with a variety of scalable, compliant, and effective identity solutions,” said Brett Chachko, VP of Business Development, Throtle. “Together, we’re enabling more informed media planning and performance measurement across critical healthcare audiences.”

This integration reflects the shared commitment to driving innovation and accountability in healthcare marketing.