►︎ RESOURCES / BLOGInsights in identity
Explore thought leadership, trends, and practical strategies across healthcare marketing, privacy, data, and activation
The Importance of Fresh Data: Why re-onboarding data can increase campaign performance.
Re-onboarding ensures the most accurate view of a customer. Because consumer data is so dynamic, CRM databases are only up to date for a brief period of time. Once a customer changes their preference of brands, device, or even updates their email, what was once current information becomes dated and effectively incorrect.
How and why to embrace the future of advanced TV
With on-demand and streaming services churning out content to keep up with binge culture, advertisers are looking to shift budgets away from linear television and toward this accelerated streaming method. Brands know they can’t target consumers like they did back when there were only three major television networks.
Identity Questions Answered
For marketers and brands looking for an identity provider, we have gathered information on what you need to know and what you need to ask your potential identity provider.
Why Your Identity Strategy Needs A Refresh
Everyone is talking about, planning for and providing guidelines, rules, and industry ‘do’s and don’ts’ surrounding consumer data. In this article, we set out to provide actionable information to help you strengthen your consumer information and understand the importance identity plays within your CRM file.
Why Cookieless IDs Need Full Adoption and an Identity Layer
Identity is not a nice to have – it’s a must have. Providers are touting “cookieless” tracking capabilities as the next generation of “identity” by using authenticated hashed emails, but are they?