Throtle's Identity Insights Blog is the best source to learn about identity, data best practices, trends and the strategies shaping today’s digital world.
Why Your Identity Strategy Needs A Refresh
Everyone is talking about, planning for and providing guidelines, rules, and industry ‘do’s and don’ts’ surrounding consumer data. In this article, we set out to provide actionable information to help you strengthen your consumer information and understand the importance identity plays within your CRM file.
Why Cookieless IDs Need Full Adoption and an Identity Layer
Identity is not a nice to have – it’s a must have. Providers are touting “cookieless” tracking capabilities as the next generation of “identity” by using authenticated hashed emails, but are they?