Throtle's Identity Insights Blog is the best source to learn about identity, data best practices, trends and the strategies shaping today’s digital world.
Mastering Healthcare Identity Ebook
When communicating with healthcare audiences, the need for precision, personalization and meaningful engagement has never been more critical. At the forefront of the data revolution is identity resolution.
Questions You Should Ask Potential Identity Partners
Selecting the right identity partner is crucial for healthcare marketers and brands aiming to enhance security, streamline user experiences, and comply with regulatory standards. Choosing an identity partner goes beyond basic credentials; it requires a thorough evaluation to ensure a perfect fit for your company's unique needs.
Why Choose Throtle as Your Dedicated Healthcare Identity Provider
In the rapidly evolving healthcare industry, Throtle stands at the forefront of healthcare identity, offering unparalleled expertise and innovative solutions tailored to the unique challenges of this sector.
Your Ultimate Checklist for Identity Partnership Success
Accurately identifying and understanding your audience is paramount for effective marketing and engagement strategies. An identity resolution partner can bridge the gap by consolidating fragmented data into cohesive and actionable profiles. This checklist aims to guide you through the essential capabilities to look for in a potential partner.
Google's Reversal on Cookie Deprecation: What's Next?
This week, Google announced that it will abandon its plans to phase out third-party cookies. This announcement undoubtedly has significant implications for the industry.
Importance of the Data Onboarder in Healthcare
In the evolving landscape of healthcare data management, the role of a data onboarder is often underestimated. A dedicated data onboarder is indispensable for ensuring data integrity, optimizing business strategies, and achieving superior results.
Data Practices: Adapting to Data Minimization Regulatory Changes
With the introduction of stringent data minimization regulations, organizations must adapt to ensure compliance while maintaining trust and transparency. These regulations aim to protect individual privacy by limiting the amount of personal data collected, stored, and processed.
Why Healthcare Data Onboarding is Unlike Any Other
Effective onboarding of third-party data has become a cornerstone for healthcare marketers. The process of organizing, enhancing, and activating data from various online and offline sources is crucial for creating personalized and impactful marketing campaigns.
Unlocking the Power of a Healthcare Providers' Identity Graph: A Game Changer for Healthcare Marketing
Given the high demand for data-driven approaches, healthcare marketers are turning to sophisticated tools to gain deeper insights and deliver more targeted and personalized messages. One of the most powerful tools in this arsenal is the Healthcare Providers' Identity Graph.
Why Match Rates Really Matter in Healthcare Marketing
In today's data-driven pharmaceutical and healthcare marketing landscape, the ability to accurately match and manage data across multiple channels is paramount. This capability hinges on a concept known as "match rates," a critical metric in identity resolution and data onboarding.
Accuracy vs. Scale in Healthcare Data Marketing: Why Accuracy Matters Most
As healthcare marketers strive to reach larger audiences, it's tempting to choose identity providers who promise bigger numbers through scaled data. However, this approach often sacrifices accuracy, leading to less effective campaigns and wasted resources.
Navigating Compliance and Innovation: The Importance of Flexibility in Data Systems
In an age where data is as valuable as currency, the ability for data companies to manage and manipulate this asset with agility and precision is crucial. This is especially pertinent in the healthcare industry, where the integrity and flexibility of data management systems directly impact privacy, and regulatory compliance.
Why Prep for Cookieless Despite the Google Delay
Recently, Google announced a delay in phasing out third-party cookies, but make no mistake—the end of the traditional cookie lifecycle is inevitable. This shift prompts an urgent need for businesses and marketers to adapt to a cookieless world.
Throtle’s Position on Google's Updated Timeline for the Deprecation of Third-Party Cookies in Chrome
Throtle acknowledges Google’s recent announcement to delay the deprecation of third-party cookies in Chrome until early 2025. Originally scheduled for the second half of 2024, this extension provides additional time for the industry to adjust and innovate.
Health Care Cybersecurity Improvement Act: Relevance for Pharma and Identity
Today, digital advancements are intertwined with every facet of our daily lives. Given the dynamic, fast-changing environment, the healthcare industry stands at a crucial intersection of technology and patient care.
5 Health Data Privacy Myths Debunked
Understanding and adhering to privacy laws is essential when managing sensitive consumer data, but too often misconceptions influence data privacy strategies. These health data privacy myths can lead to noncompliance and missed opportunities.
Embracing Healthcare’s Future: How CTV Advertising Shines in a Cookieless World
There’s a reason why CTV advertising is getting so much attention in 2024: it provides a powerful advertising opportunity that has only increased in importance related to the demise of third-party cookies.
Biden Issues Executive Order Aimed at Safeguarding the Personal Data of American Citizens from Countries Deemed Hostile
President Biden issued an Executive Order on Preventing Access to Americans’ Bulk Sensitive Personal Data and United States Government-Related Data by Countries of Concern, targeting transfers of bulk sensitive data to countries of concern. Under the Order, sensitive data is defined to include genomic data, biometric data, personal health data, geolocation data, financial data, and certain personal identifiers.
What You Need to Know About Tokenization
Healthcare marketing involves handling a significant amount of sensitive patient information, including personal information, medical records, demographics, and health-related preferences. To safeguard this data from unauthorized access or breaches, tokenization anonymizes identifiable information (such as patient names, Social Security numbers, or medical record numbers) with randomly generated tokens.
The Critical Role of Identity Resolution in Powering Next Best Action Strategies
In today's hyper-connected digital landscape, healthcare marketers are increasingly focusing on delivering personalized experiences to their customers. One concept at the heart of personalized customer engagement is "Next Best Action" (NBA) — a strategy that leverages data analytics to determine the most appropriate action to take with a customer at any given moment.