Search is one of the most valuable channels in healthcare marketing because it captures active intent, the moments when HCPs are researching conditions, treatments, clinical updates, dosing guidance, and professional information.

But many brands still struggle to activate known HCP audiences in Search with precision.

Our new guide breaks down how healthcare marketers can close this activation gap and make existing audience investments work harder.

Inside, you’ll find:

• A practical look at why NPI data alone isn’t media-ready

• A six-step workflow for identity resolution and Search activation

• Key governance and privacy considerations

• A specialty pharma use case showing improved Customer Match rates and HCP engagement