RED BANK, NJ: Throtle, the leading provider of identity resolution solutions for healthcare, today announced a strategic collaboration with RevOptimal to onboard and monitor RevOptimals’ robust solutions for HCP and consumer audiences across multiple platforms and channels.

Throtle’s onboarding solution is widely recognized for its sophistication, utilizing proven methodologies and advanced tools to deliver unmatched quality, accuracy, and transparency. By applying a reliable and refined approach, Throtle empowers privacy-safe marketing that ensures brands can engage with audiences confidently while meeting the highest standards of compliance.

RevOptimal specializes in delivering deterministic and modeled audiences at scale through a human-first approach to personal and professional profile construction. Their audiences provide robust coverage and flexibility for the most niche campaigns and targeting strategies.

• 270M Verified Identities: Including 8M+ HCPs and over 90M professional profiles.

• Broad HCP Reach: NPI and non-NPI staff for full office and department coverage.

• NPI Precision: Deterministic linkage to NPI codes for compliance and PLD passback.

• Individual-First Profiles: Connect personal and professional identity across devices to reach professionals at home, on the road, and at work.

These unique strengths provide brands with unparalleled flexibility to tailor strategies and achieve maximum impact.

Together, Throtle and RevOptimal are setting a new standard for precision marketing. The combination of Throtle’s trusted onboarding expertise and RevOptimals’ durable human-first audience approach creates a seamless path to performance.

“This collaboration is a natural fit,” said Brett Chachko of Throtle. “With Throtle’s privacy-safe data connectivity and RevOptimals’ audience depth, marketers can expect greater reach, higher accuracy, and more meaningful consumer engagement.”

Eric Slone, RevOptimal’s Founder and CTO added, “RevOptimal takes pride in being able to target the actual human behind the healthcare practitioner, wherever they may be. Bringing that precision together with Throtle's best-in-class healthcare identity graph will deliver unprecedented results for HCP campaigns.”

About Throtle

Throtle is healthcare’s only dedicated identity provider offering identity resolution, onboarding, and measurement enablement of their healthcare professional and consumer campaigns. In the complex healthcare marketing ecosystem, multiple data sources and partners can create fragmentation, data loss, and privacy risk. Throtle solves this by serving as the single source of truth—the common currency—that connects every identifier seamlessly and precisely.

Through its proprietary healthcare identity graphs, Throtle delivers accurate, scalable, and privacy-first solutions that unify online and offline identifiers to create a single view of every individual. With a commitment to consistency and transparency, Throtle ensures marketers can trust the integrity of their data and outcomes. Whether it’s onboarding sensitive conditions data, enabling physician-level targeting, or navigating the evolving privacy landscape, Throtle enables stronger, timelier, and more precise campaigns.

Trusted by top healthcare companies, Throtle enriches, activates, and enables measurement of audience data with unmatched accuracy, transparency, and compliance. By unifying the ecosystem across audiences, activation, and measurement, Throtle strengthens relationships with healthcare professionals and consumers alike, because Healthcare Runs on Throtle.

About RevOptimal

RevOptimal is an audience partner for agencies and brands across the US. With the industry’s largest deterministic dataset across B2B, Healthcare, and Political audiences, RevOptimal provides solutions for media teams looking to reach current and potential customers through transparent, scaled, and efficient audience targeting.

With its own proprietary identity spine and graph, RevOptimal has complete flexibility in audience construction and targeting parameters. Featuring 270M US profiles built at the human level, and complete with 160M full-text resumes, RevOptimal audiences deliver known, verified profiles across personal and professional audiences without relying on cookies.