Red Bank, NJ — Throtle is excited to announce that PurpleLab x Comscore Healthcare Predictive Audience segments are now live and accessible across multiple leading platforms, including The Trade Desk, Xandr DSP, and Xandr SSP.

This marks a significant milestone in our mission to bring identity-free targeting to the healthcare advertising ecosystem and addresses the recent changes to state privacy regulations impacting the pharma advertising industry. These are now available off-the-shelf in both The Trade Desk and Xandr DSP, allowing advertisers to easily discover and activate predictive healthcare audiences with speed and efficiency.

“We are thrilled to see this launch go live ahead of schedule,” said Brett Chachko, VP of Business Development at Throtle. “Amid a shifting privacy landscape that has started to restrict traditional targeting approaches, this integration reinforces Throtle’s commitment to keep marketers’ healthcare campaigns both compliant and effective.”

In addition, the availability of PurpleLab x Proximic by Comscore segments in Xandr SSP opens new doors for marketers to leverage the audiences as part of PMP (Private Marketplace) deals and syndicate these audiences across other major DSPs such as DV360, Basis, DeepIntent and Yahoo, amplifying reach and optimizing media performance.

For additional information on PurpleLab, please visit purplelab.com. Please contact us at hello@thotle.io, or your PurpleLab or ComScore representative for a full list of where these audiences are being made available.