Pharma and life sciences teams are bringing more marketing capabilities in-house to gain greater control over their data, improve vendor transparency, and drive cost efficiency.

But internal brand and analytics teams need an identity foundation that’s transparent, privacy-compliant, and built to integrate directly into their enterprise data environments, not operate as a black box.

Throtle helps manufacturers:

• Strengthen in-house analytics with deterministic identity

• Integrate identity directly into cloud data environments

• Improve transparency and performance accountability

• Unify CRM, HCP, claims, and activation data