Throtle Expands Scaled, Privacy-Safe Addressability for Healthcare Marketers with OpenX Integration

The integration enables healthcare brands to engage verified audiences across OpenX’s premium omnichannel exchange, including web, mobile, and CTV.

October 14, 2025: Red Bank, NJ: Throtle, the leader in healthcare identity resolution, today announced a strategic integration with OpenX, one of the world’s most trusted omnichannel supply-side platforms. This collaboration empowers healthcare marketers to activate privacy-safe, deterministic audiences across thousands of premium publisher environments, spanning web, mobile app, and connected TV (CTV) via the OpenX platform    

As the healthcare industry increasingly prioritizes both scale and compliance, this integration delivers a powerful solution: combining Throtle’s precision identity resolution capabilities with OpenX’s leading supply-side identity graph. The result is enhanced addressability, improved campaign performance, and measurement even in cookieless environments for marketers aiming to engage and validate verified healthcare professionals (HCPs) and health-conscious consumers.

“Today’s marketers require not just scale, but also accuracy and transparency,” said Paul Chachko, CEO of Throtle. “Our integration with OpenX combines the strength of Throtle’s identity graph with OpenX’s premium inventory access, enabling healthcare brands to reach the right audiences with confidence, consistency, and compliance     .”

The integration unlocks significant benefits for healthcare advertisers, including:

  • Expanded Addressable Reach: Activate deterministic healthcare audiences via OpenX’s next-gen curation and supply-side targeting platform.

  • Omnichannel Engagement: Deliver compliant, personalized messaging across web, mobile app, and CTV environments.

  • Privacy-First Accuracy: Leverage Throtle’s HIPAA-aware, compliance-driven identity resolution infrastructure.

  • Closed Loop Measurement: Leverage OpenX’s sophisticated graph and log-level data services to increase coverage within cookieless environments, enabling activation and measurement for healthcare marketers                   

“OpenX is committed to empowering privacy-focused, high-quality advertising experiences across all verticals,” said Brian Chisholm, SVP, Strategic Partnerships. “By partnering with Throtle, we’re enabling healthcare marketers to confidently reach their audiences at scale — while upholding the highest standards of data integrity and consumer trust.”

About Throtle

Throtle is healthcare’s only dedicated identity provider offering identity resolution, onboarding, and measurement enablement of their healthcare professional and consumer campaigns. In the complex healthcare marketing ecosystem, multiple data sources and partners can create fragmentation, data loss, and privacy risk. Throtle solves this by serving as the single source of truth—the common currency—that connects every identifier seamlessly and precisely.

Through its proprietary healthcare identity graphs, Throtle delivers accurate, scalable, and privacy-first solutions that unify online and offline identifiers to create a single view of every individual. With a commitment to consistency and transparency, Throtle ensures marketers can trust the integrity of their data and outcomes. Whether it’s onboarding sensitive conditions data, enabling physician-level targeting, or navigating the evolving privacy landscape, Throtle enables stronger, timelier, and more precise campaigns.

Trusted by top healthcare companies, Throtle enriches, activates, and enables measurement of audience data with unmatched accuracy, transparency, and compliance. By unifying the ecosystem across audiences, activation, and measurement, Throtle strengthens relationships with healthcare professionals and consumers alike, because Healthcare Runs on Throtle.

 

About OpenX

OpenX is an independent omnichannel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world’s largest publishers, working with more than 200,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets. Learn more at www.openx.com.