Diaceutics and Throtle Announce Strategic Collaboration to Enhance HCP Engagement Through Identity Resolution
June 10, 2025
Red Bank, NJ — Throtle, the healthcare industry’s dedicated identity provider, and Diaceutics, a leading technology and solutions provider to the pharmaceutical and biotech industry, are pleased to announce its newest collaboration. Through this, Diaceutics will integrate Throtle’s privacy-compliant identity resolution capabilities to help life sciences organizations engage healthcare professionals (HCPs) with greater precision and efficiency.
As the healthcare landscape evolves and the demand for accurate, data-driven marketing increases, Diaceutics will leverage Throtle’s identity resolution to unify fragmented data sources and deliver more meaningful insights across the HCP journey. This collaboration empowers pharmaceutical companies to execute more targeted and effective omnichannel strategies that drive measurable outcomes.
“Identity resolution is a cornerstone of modern healthcare marketing,” said Maggie Jordan, Chief Strategy Officer, Throtle. “We are excited to support Diaceutics in advancing personalized HCP engagement while maintaining the highest standards of data privacy and compliance.”
By incorporating rich laboratory tests and genomic profiles data, pharmaceutical brands can now activate HCP audiences by focusing on patient journeys at the molecular level, allowing for unprecedented precision in marketing efforts. “At Diaceutics, we’ve built a strong foundation in delivering best-in-class commercialization strategies powered by data, diagnostics, and precision medicine expertise,” said Scott Phillips, VP of Real World Data, Diaceutics.
“Our collaboration with Throtle marks an important step forward enhancing our ability to activate across the patient journey with unparalleled accuracy and specificity. By strengthening our identity resolution capabilities, we are fundamentally reshaping how brands connect with healthcare providers across digital channels, said Phillips.”
By combining Diaceutics’ expertise in data analytics and commercialization strategies with Throtle’s leading identity technology, the collaboration aims to set a new standard for HCP engagement in the pharma and biotech space.
About Throtle:
Throtle is a healthcare identity resolution company trusted by leading healthcare companies, brands, and agencies. Throtle helps clients identify, activate, and measure their customer and prospect campaigns, as well as accurately discover which channels and devices they can be reached. Throtle’s identity solutions are the core to successful healthcare marketing initiatives, identifying the largest, most impactful audiences to drive better outcomes faster. We understand the delicate balance of data-driven marketing within the healthcare sector, which is why our powerful identity solutions combine innovation with industry compliance to empower your organization to validate patients and HCPs securely. Partner with Throtle to turn data into actionable audiences with identity-driven solutions and supercharge your marketing initiatives. Learn more at throtle.io.
About Diaceutics:
At Diaceutics we believe that every patient should get the opportunity to receive the right test and the right therapy to positively impact their disease outcome. For 19 years, Diaceutics has specialized in delivering precision medicine and diagnostic solutions to the world’s top pharma and biotechs. Through utilizing our daily lab, genomic, claims, EHR, and pharmacy data we enable our partners to improve HCP media targeting and revolutionize campaigns.