Solutions / Connected TV

Data-driven precision for smarter CTV advertising.

Throtle is the choice for healthcare brands and agencies to maximize the value of their CTV investments through advanced identity resolution, data licensing, and activation—ensuring your message reaches the right audience, at the right time, with the right level of precision.

A strong CTV strategy requires critical foundations, such as:

Advanced Targeting Capabilities

Leveraging demographic, behavioral, geolocation, and contextual targeting to reach the right audiences.

Data-Driven Optimization

Using first-party (1PD) and third-party (3PD) data to refine audience engagement.

Cross-Device Identity Resolution

Ensuring seamless messaging across TV, mobile, desktop, and tablet.

Why Throtle for CTV?

An HCP/NPI graph can help you build more relevant and meaningful relationships with your audiences. Wherever your targets are in the digital world, Throtle’s identity solutions can help you find them.

Leveraging your National Provider Identifier (NPI) and HCP data, our identity graph enables enhanced segmentation and activation, delivering precise audience targeting through streamlined onboarding.

  • Throtle’s industry-leading identity solution helps unify and connect first-party data to real individuals, even as they switch between devices and platforms. This means:

    • Precise, privacy-compliant audience targeting across CTV, mobile, and web

    • A seamless customer experience from ad exposure to conversion

    • The ability to retarget and suppress audiences based on behavior

  • Leverage high-quality, privacy-safe data through Throtle’s data licensing, built for CTV. Our extensive data assets allow you to:

    • Enhance audience segmentation with deterministic, people-based data

    • Leverage known audience profile (Doctors earning $150K+ annually, educated, and married) and utilize the Throtle Identity Graph for precise activation.

    • Improve CTV campaign effectiveness by eliminating wasted impressions on the wrong audiences

  • Move beyond traditional TV advertising with real-time audience activation. Throtle enables:

    • Dynamic ad delivery based on audience behaviors, context, and engagement patterns

    • Performance-driven optimization, allowing you to tweak campaigns on-the-fly

    • Precise measurement, ensuring higher return on ad spend and reduced ad waste

Unlock the power of accurate, privacy-first identity resolution.

Healthcare marketers trust Throtle for accurate healthcare audience identification. We are the ultimate identity partner for personalized marketing to healthcare professionals (HCPs) and consumers. Our identity solutions help healthcare marketers achieve their goals.