Throtle's Identity Insights Blog is the best source to learn about identity, data best practices, trends and the strategies shaping today’s digital world.
Embracing Healthcare’s Future: How CTV Advertising Shines in a Cookieless World
There’s a reason why CTV advertising is getting so much attention in 2024: it provides a powerful advertising opportunity that has only increased in importance related to the demise of third-party cookies.
Biden Issues Executive Order Aimed at Safeguarding the Personal Data of American Citizens from Countries Deemed Hostile
President Biden issued an Executive Order on Preventing Access to Americans’ Bulk Sensitive Personal Data and United States Government-Related Data by Countries of Concern, targeting transfers of bulk sensitive data to countries of concern. Under the Order, sensitive data is defined to include genomic data, biometric data, personal health data, geolocation data, financial data, and certain personal identifiers.
What You Need to Know About Tokenization
Healthcare marketing involves handling a significant amount of sensitive patient information, including personal information, medical records, demographics, and health-related preferences. To safeguard this data from unauthorized access or breaches, tokenization anonymizes identifiable information (such as patient names, Social Security numbers, or medical record numbers) with randomly generated tokens.
The Critical Role of Identity Resolution in Powering Next Best Action Strategies
In today's hyper-connected digital landscape, healthcare marketers are increasingly focusing on delivering personalized experiences to their customers. One concept at the heart of personalized customer engagement is "Next Best Action" (NBA) — a strategy that leverages data analytics to determine the most appropriate action to take with a customer at any given moment.
New Health Data Privacy Laws are Coming — Assess Compliance With This 12-Point Checklist
Successful compliance with increasingly strict and regularly changing data privacy laws requires effective consent management processes. Advertising technology companies, pharma companies and their agencies must obtain explicit consent to use protected sensitive information. Knowing what that entails can be challenging since additional new laws will come on the books in 2024 and beyond.
Google Cookie Deprecation: What You Need to Know
Google released a new browser feature called Tracking Protection, which, when activated, will cut off a site’s access to third-party cookies. Tracking Protection will be activated for 1% of a randomly selected group of Chrome users globally, marking the year’s first notable step toward third-party cookie deprecation.
Throtle, SOC 2, and HIPAA: Ensuring Trust and Compliance in Healthcare Identity
In today's digital age where data is the lifeblood of industries and businesses, maintaining the highest standards of privacy and security is paramount, especially in the healthcare industry.
The Power of Data Pixels for Healthcare
You’ve might not have ever seen a data pixel, but they’ve almost definitely been part of your online browsing before. Data pixels are essential when you’re thinking about campaign planning, targeting, and optimization.
Throtle's Expertise in Aligning with NAI's Latest Healthcare Advertising Best Practices
In the evolving landscape of digital advertising, particularly in the healthcare space, staying ahead of the curve in terms of compliance and best practices is not just an advantage – it's a necessity.
Google's IP Protection Announcement
As a forward-looking entity in the realm of data and privacy, Throtle is committed to ensuring our clients and partners stay informed about industry shifts and evolutions that could affect their operations. After the recent disclosure from Google in regard to IP Protection, Throtle provides perspective on the current status of the project.
Cookies Will Be Gone… Sooner Than You Think
Without cookies, you will need to utilize alternative IDs. Not just one, but many. And the identity resolution process connects multiple IDs together enabling a greater chance to identify each individual.
Where Omnichannel Strategy Meets Compliance in Healthcare Marketing
Omnichannel marketing holds significant promise for improving healthcare marketing and driving superior outcomes. But how can omnichannel live along with its compliance counterpart? Throtle has carefully crafted solutions to support the complex requirements of omnichannel strategy.
Omnichannel + AI: Emerging Discussions at Digital Pharma East 2023
The Digital Pharma East event recently concluded, and for many professionals in the pharmaceutical marketing sector, it was nothing short of engaging. With its comprehensive discussions and seminars, attendees were offered a deep dive into current issues and advancements in the healthcare space.
13 Critical Points About Sensitive Conditions Data
This post aims to educate readers on the key steps involved in managing sensitive health data and why it’s crucial to have qualified data professionals overseeing the process.
The Trade Desk’s Kokai: Throtle’s Perspective on Adtech Advancements in Healthcare
The adtech industry is abuzz with the announcement of The Trade Desk’s new product, Kokai. It promises to revolutionize the world of digital advertising when it launches in July 2023.
Crosswalking 101: What it is and why you should be utilizing it
Crosswalking is like the Rosetta Stone of data, allowing marketers and data owners to harness the power of a consumer identity graph without possessing one. It takes advantage of multiple individual and household level match keys present in an identity graph and maps the equivalent fields across various datasets.
How Identity Solves the Healthcare Marketer’s Toughest Challenge
Advertising plays a key role in bringing these two constituents together, but that begs the question: how can marketers target the right consumer with the right message in a fully privacy-compliant way?
12 Questions Every Brand Should Ask an Identity Graph Provider
The looming deprecation of the third-party tracking cookie has many CMOs and CDOs scrambling for solutions that will allow them to reach and engage their customers going forward. Consumer ID graphs are widely seen as a great solution for a number of reasons, but they do raise some challenges.
Google pushes back deadline for killing off tracking cookies until 2024
The latest delay is intended to allow more time for advertisers, publishers, and other members of the online ad industry to begin formal testing of the new cookieless technologies proposed in Google’s “Privacy Sandbox” initiative, those sources said.
Consumer Identity Graphs are Not the Same as Marketing Databases
These days everyone says they have a consumer ID graph. In this article, the author suggests 26 of the best graphs available. If it feels like everyone is jumping in on the identity graph game, it’s because they are.