More Than Just an NPI List: Unlocking Real Value Through NPI Identity Graph
Data is king, but only when it is accurate, actionable and impactful. For many marketers and agencies, the starting point is often an NPI (National Provider Identifier) list. But what if that list could do more than just name names?
That’s where an NPI identity graph comes in. And for brands looking to elevate their healthcare campaigns, it’s a game changer.
What Is NPI Resolution?
At its core, NPI resolution is the process of taking a basic NPI list, a database of healthcare providers, and transforming it into a complete, verified identity profile. This means linking each NPI to rich attributes like:
Demographics
Specialty
Digital identifiers (like hashed emails or device IDs)
Online behavior and engagement signals
It’s the difference between knowing who you want to reach, and actually being able to reach, engage, and measure them across today’s complex digital ecosystem.
Why NPI Resolution Matters
While NPI lists are a common starting point, they’re inherently limited. They lack context, digital touchpoints, and often suffer from outdated or incomplete data. In an industry where privacy regulations are strict and targeting precision is crucial, these limitations can lead to wasted ad spend and underperforming campaigns.
NPI resolution solves these challenges by:
Improving targeting accuracy – By resolving NPIs to verified digital identities, marketers can serve ads to the right healthcare professionals (HCPs) at the right time.
Powering omnichannel and next best action efforts – Reach HCPs across programmatic, social, and more with timely, consistent messaging.
Enabling better measurement – Tie marketing efforts back to real-world actions or outcomes, from awareness to Rx lift.
How Throtle Delivers NPI Resolution That Works
Throtle’s NPI resolution service goes beyond basic list matching. We integrate and harmonize disparate datasets, digital, offline, behavioral, and professional, using our proprietary identity graph and privacy-first infrastructure.
What sets us apart:
Throtle is the only identity provider dedicated exclusively to healthcare. Our specialized approach ensures seamless data connectivity, empowering healthcare marketers with accuracy, efficiency, and trust. Whether it’s building audiences, activating campaigns, or measuring outcomes, healthcare marketers often face inefficiencies stemming from working across multiple data sources and partners. These challenges can lead to inaccuracies, data loss, and heightened privacy concerns.
Use Case: Driving Precision Campaigns for a Healthcare Brand
A leading pharmaceutical company came to Throtle with a challenge: they had an NPI list of oncology specialists but were struggling to activate it effectively in their digital campaigns.
Using Throtle’s NPI resolution, they connected each provider to verified digital identifiers and extended attributes. This allowed the brand to:
Build precise audience segments based on specialty, behavior, and location
Launch an omnichannel campaign across display, social, and email
Measure impact through engagement and post-campaign Rx data
The result? A 31% lift in engagement compared to their previous campaigns, and significantly improved ROI driven by smarter targeting.
NPI lists are just the beginning. With the right resolution strategy, marketers can unlock a full spectrum of opportunities, from personalized engagement to more efficient budget allocation.
Throtle helps turn raw data into real results. If you’re ready to transform your healthcare marketing, let’s talk.