The Power of Identity Graph Licensing in Healthcare Marketing: Why Precision Matters
In the highly regulated and ever-evolving healthcare marketing landscape, precision and accuracy in data are paramount. Yet, many companies simply provide a data file or “data dump”—a static file with outdated, unverified, and often incomplete information. This approach can lead to inefficient marketing campaigns, compliance risks, and wasted resources.
At Throtle, we take a fundamentally different approach. Our consumer and healthcare identity graphs are meticulously cultivated, continuously updated, and dynamically validated to ensure marketers are always working with the most accurate and actionable data available. Here’s why this distinction matters.
Static vs. Dynamic Identity Graph Licensing
Most identity graph providers take a “set it and forget it” approach. They provide clients with a one-time file, containing vast amounts of raw data that lack ongoing validation. This method creates several challenges:
Data Decay: Consumer and healthcare data change rapidly—people move, change devices, update email addresses, and switch healthcare providers. A static file becomes outdated within weeks, leading to ineffective targeting and wasted ad spend.
Inconsistencies and Duplications: Without active monitoring and deduplication, marketers may face mismatched or redundant records, making it harder to build unified consumer profiles.
Compliance Risks: Healthcare marketing is governed by strict privacy regulations. Without continuous oversight, static identity data may quickly fall out of compliance.
At Throtle, our data licensing model ensures that our identity graphs are not just a repository of information but a living, breathing system that adapts to real-time changes.
How Throtle’s Identity Graph Licensing Stands Out
Unlike competitors, Throtle doesn’t just hand over a file and walk away. We offer an active, dynamic data licensing model that ensures your healthcare marketing campaigns are always powered by the most current, verified, and privacy-compliant data.
1. Continuous Data Validation & Enrichment
Throtle dynamically updates identity graphs, incorporating the latest consumer and healthcare data as soon as new information becomes available.
Our proprietary data validation protocols ensure accuracy, eliminating outdated records and merging fragmented consumer identities.
Regular refreshes keep your data sets clean, compliant, and campaign-ready.
2. Precision-Curated Identity Graphs
While competitors provide broad, unrefined datasets, Throtle’s identity graphs are carefully cultivated to align with specific marketing use cases.
We leverage AI-driven identity resolution to connect fragmented data points across devices, households, and online/offline interactions.
This high-fidelity identity stitching ensures marketers reach the right audience with the right message, at the right time.
3. Privacy-First, Compliance-Driven Approach
Healthcare marketing requires strict adherence to privacy standards, including HIPAA and other industry regulations such as State consumer privacy laws and FTC rules.
Throtle’s identity resolution technology ensures data is processed with privacy at the forefront, incorporating secure, privacy-compliant methodologies to safeguard sensitive consumer information.
Our compliance-focused licensing agreements help minimize risk while maximizing marketing impact.
Elevate Your Healthcare Marketing with Throtle
When it comes to healthcare identity graph licensing, the difference between a dynamic, actively maintained dataset and a one-time static file can make or break your marketing strategy. Throtle’s approach ensures that your data is always fresh, accurate, and optimized for success.
Why settle for a data dump when you can have a data advantage? Let’s talk about how Throtle’s identity graph licensing can transform your healthcare marketing campaigns.