If Healthcare Marketing Were a Dating App
Let’s pretend for a second that healthcare marketing is a dating app.
You log in, eager to connect. You start swiping left, right, left again. Profiles blur together, some incomplete, some suspiciously generic, and some that seem promising but disappear the second you try to follow up.
You’re trying to find the one, that perfect person who’s ready for a meaningful interaction with your brand. But instead, you’re left wondering: Where are all the good matches?
The Problem: Too Many Missed Connections
With audiences engaging across more channels than ever, healthcare marketers are swimming in mixed signals: search behavior, NPI-linked prescribing activity, conference attendance, digital content views, CRM data, and more.
But just like in dating, if you don’t know who you’re actually talking to, the connection falls flat. Catfishing to a whole new level.
You may think you’re engaging with the right HCPs or health consumers, but you could be targeting lookalikes, duplicates, or entirely disconnected profiles.
You’re swiping. You’re spending. But are you really building relationships?
Enter Identity Resolution: Your Matchmaker
In the dating world, a great matchmaker gets to know people deeply and introduces you to someone you actually click with. In healthcare marketing, that matchmaker is identity resolution.
Identity resolution connects all those scattered data points, NPI numbers, hashed emails, IDs, device signals, offline prescribing behavior, etc into a single, verified identity.
This means instead of vague, anonymous profiles, you’re targeting the right HCPs and health consumers with confidence.
You’re not just swiping, you’re matching.
What a Great Match Looks Like
With healthcare-grade identity resolution, your marketing suddenly feels like the beginning of a good relationship:
Personalized messaging that feels relevant, not random
Cross-channel consistency
A true understanding of saturation points
Privacy-compliant connections, because respect is attractive
Real-time engagement, so you reach them in the moment that matters
No ghosting, you can follow the full journey with accurate attribution
Don’t Settle. Find the Right Partner.
Let’s face it, there’s a lot of noise in the healthcare marketing space. You don’t need more data. You don’t need more swiping. You need a real match: The right person, the right message, at the right time.
At Throtle, we specialize in making those matches happen. Our healthcare identity solutions are built to connect you with real people: HCPs and health consumers
Because in healthcare marketing, just like in dating, real connection is everything.
Ready to find “the one”? Let’s talk identity and ride off into the sunset.
